Tuesday, June 5, 2007

2012 Olympic Game Over for London Logo

London has recently unveiled the logo for their 2012 Olympic Games, and the public are not pleased. Especially when it cost them £400,000 (US $797,640). They had no say whatsoever, but they're speaking out now. BBC was, of course, all over this coverage; the Sport Editor's Blog asked for comments and has received over 3,300 reactions so far - mostly negative. Also, according to the blog, an online petition has been set up and has received almost (edit: 50,000 signatures) to bring the old logo back or start from scratch. A Facebook group has also been set up for a petition. BBC is taking a poll on what people think of the logo.

The logo was designed to inspire social, structural, and social change. It's also aimed at the young person. In five years, some of the young people who are currently on Facebook will still be on there. Granted, Facebook is for everyone now, but the majority are college and high school students. Yet there is a Facebook group asking for the logo to be changed.

I guess I could be considered a young person, too, still attending college. What do I think? It's a kind of drawback from the 80's, but one we'd like to keep there. Even my sister, a junior in high school, said, "It looks a bit older, like from the 80's". The emblem will be coming in a series of shades of pink, blue, green and orange and will evolve as the Games draw closer. I like that idea. But it's really hard to believe this was done for over a half a million dollars.

The logo in itself is not inspiring, but the Olympic Games themselves, when you look far past the controversy, are. The best of the best athletes from around the globe competing against each other - that's inspiring. Hopefully that will be enough to overshadow the logo and keep the torch burning in everyone's minds.

BBC and the official London 2012 Web site has encouraged everyone to create their own design. You can see the BBC designs here and here. The London 2012 designs are here. You can also watch a film about their new brand/new look. (I think it's an honest message but a little cheesy. With the reactions already made about the logo, I think the public may be less forgiving.)

What do you think?

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1 comment:

Anonymous said...

Too 90's.

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