Saturday, April 14, 2007

Harry Potter Theme Park Possible

Nikki Finke's Deadline Daily suggests Universal Studios Florida is wrapping up with plans to bring a Harry Potter World to the resort. If the rumor is true, this would be incredible for Universal and the Harry Potter brand. Singapore almost grabbed the deal in 2005, but after long, drawn out negotiations with Warner Bros. and J.K. Rowling concerning rights to the theme park, nothing ever came to fruition. Bill Davis, president of Universal Orlando Resort, isn't letting the Golden Snitch out of his hand. The Orlando Sentinel asked him about the possibility of a Harry Potter theme park. "Davis replied: 'Boy, I think that would be great. I can't talk about what we're going to be bringing to either one of our parks in the future. That's a forward-looking thing we can't discuss. I will tell you we're working hard to bring innovative, new technology-advanced attractions to both of our parks.'" GE/NBC, owner of the Universal theme parks, almost dropped out of the theme park arena, but decided to stay after discovering they're profiting from their investment. Universal has some more up its sleeve. It plans to update the park by installing a new ride and bring in the Blue Man Group this summer.

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