Friday, April 13, 2007

Find the Volkswagen Golf

Pierre Riess, a copyrighter at V in Paris, recently submitted a video he worked on for Volkswagen. The description of the video is "A car film without any car because it's too difficult to imagine the new golf for that price..." The video itself is playful and enjoyable, showing different shots of the road and environment like one would see in an automobile commercial. No vehicle is shown. Rilo Kiley and an acoustic guitar accompany the spot beautifully. At the end is the Volkswagen logo on black. But the vehicle being advertised is supposed to be a Volkswagen Golf. This commercial could work for any vehicle of Volkswagen 's because it describes what Volkswagen is - a good time. I'm just a little confused as to why the Golf isn't mentioned. Regardless, it's nice work and a new, creative way of thinking.

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