'Cavemen' To Start Filming

Bill Martin and Mike Schiff, two executive producers of the popular NBC television sitcom 3rd Rock from the Sun, have been selected to produce the pilot for ABC's 'Cavemen'. The 2-year deal will get them seven figures with possible room for a third year. The Martin Agency's Joe Lawson, copywriter for the Geico Cavemen ads, is the pilot's writer and will also serve as co-executive producer. Filming starts this week. (The Hollywood Reporter)

Another Tidbit:
Joe Lawson created another commercial for Geico, "Tiny House", which plays off of the reality TV hype. "The marriage was built to last, but the house was built too small." It's brilliant; the 30-second spot features a TV show announcer's voiceover, a just married husband and wife, and a house that's too small. The two are supposed to live in the house for a year as cameras show their every attempt to comfortably adjust. Viewers have posted on YouTube saying they wish the show were real. In an interview with actor and writer Brian Sack, Joe says it wasn't easy getting it past the lawyers. "They were afraid the TV-viewing audience, you know, being dumb and all, would confuse it for actual programming, so we had trouble getting it through Legal. Obviously, that confusion was our intention, but the networks really, really care about the poor viewer, because, as you know, if someone confuses a commercial for actual programming then they...go up into the light." (Banterist)