Wednesday, November 21, 2007


Exactly twenty days ago from today, the public chose a Web page concept for Nonsense, a creative agency in London. I cast my ballot in September. After voting, I entered my contact information and chose the "Just tell me when you have finished the entire project, as if I was one of your relatives" option. I am still waiting for them to contact me. It makes me wonder who else is waiting, or worse, who has forgotten about the whole thing.

The idea for their Web site is really smart. Free PR. Get the ad industry involved by having them post about the participatory election in blogs and online news sources. I'm sure there were other people who voted that aren't in the industry or even interested in advertising. A critical role agencies play is communication, and for me, Nonsense failed to communicate. It doesn't matter if the target audience was the ad industry or prospective clientele. Nonsense may have kept up with people who have their e-mail address ending in,,, etc., and not with the regular public. I don't know; maybe I was the only college student who voted. If the agency cannot create a dialogue with their product or brand, they aren't doing their job.

By the way, the winning vote was for 'The Rocking Chair Test'. The difference of 0.3% separated Media: Mixed from winning. On the Board was the big loser, with a 4.4% difference. This information is from their development blog, which Nonsense has created to update us on their progress. Hopefully they'll stay true to their word.

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