Wednesday, November 21, 2007

'Advertise' for 10 Grains

draw attention




FreeRice was started on October 7, 2007, and has generated a donation of 3 billion grains of rice for the United Nations World Food Programme. The donations are underwritten for by advertising dollars, using Google AdWords. The advertisers include top electronics manufacturers, retail stores, publications, hotels, and more.

On the site is a vocabulary quiz, and all you do is click on the word you believe matches closest to the word you're given. If you're wrong, it shows you the correct answer and finds an easier word to fit your vocabulary. Find out what level your friend can get to and have a friendly competition. Tomorrow on Thanksgiving, gather around the computer with your family and see who is the wisest in word knowledge. Not only is this a fun way to expand your nomenclature, but it's also a fantastic way to help feed the hungry.

Fifteen minutes of your time could feed a family for one day. "With almost 200 million grains being donated per day, the site’s creator, John Breen has already handed a US$100,000 cheque to the Agency, which will help provide food rations for 26,000 Burmese refugees sheltering in Bangladesh" (WFP).

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