Thursday, October 4, 2007

NEXT Phones Arrive Too Soon

While browsing the news headlines at this early/late hour, I was linked to from Drudge. At the top right of the page is a banner ad for Verizon Wireless Next series of phones. The banner ad has no animation. The two identical ads on the right at the middle of the page do, however. They go through each phone and then show the whole family together.

First of all, why two of the exact same ad? Do they think that the reader will not click one but give the other a chance? Maybe there's something I'm missing. Update: It has dawned on me that both ad spaces are taken because another tenant would distract from what Verizon is trying to sell.

The timing is way off, for those people who have laptop computers (smaller screen) at least, like me (15-inch). Sorry, my parents did not carry on the gene of reading a few hundred words every five seconds. I don't see the animation, so I have to refresh the page and scroll down. The average person is not going to do that.

What if there were a sensor to detect when the user has scrolled down to where the ad is located? The animation can then attract the reader's eye, doing what it's supposed to do. Scrolling over the ad itself is a good avenue to reach them, which is being used today. Seasoned current event lovers may train themselves to walk the fine pixelated line of not touching any ads or clicking, and that's why a sensoring program, code, or something, would capture more interested eyeballs.

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