Saturday, October 6, 2007

BRAVIA Bunnies!

The newest Sony Bravia advertisement is out. First, there was 'Balls', then there was 'Paint'. Now, there is 'Play-Doh', featuring 2.5 tons of plasticine in 1:30 of stop-motion. "Devised by Fallon [London] and shot over three weeks in New York, the commercial employed 40 animators from Passion" (Sony). The spot also included 189 2' bunnies, 150 1' cubes, a 10'x20' purple wave, one giant 30' rabbit, and six cameras.

Watch the Teaser

Watch 'Play-Doh'

For better quality, watch the video on Sony BRAVIA's site. It takes a little while to load, but you get to read some colourful facts while you wait. Update: Don't wait and watch it here.

The Website has more. First, put your headphones on. Colour your own on the personalized Colourwall, walk through sharp blades of grass, listen to calming music, fly through a tunnel, drip a droplet, and bounce a ball on some walls to drop psychedelic sounds and ripples of colour. You can download the old BRAVIA spots, wallpapers and images. Also, check out the colour experiments and some info on the singer-songwriter José González ('Balls').

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