Thursday, October 25, 2007

Facebook Lures Advertisers

Mark Zuckerberg has something up his sleeves for November 6th, but he's keeping whatever it is under the table until then. Facebook sent advertisers and agencies in New York a little invitation in the form of a Lucite brick: "You are invited to a discussion with Mark Zuckerberg and the Facebook executive team as we unveil a new way of advertising online." There's a big rumor that all the de-classified information you provide on Facebook will be available to advertisers. Already, nine companies -- Apple, CBS, Chase, Coke, Condé Nast, General Motors, Nike, Sony, and Verizon -- have jumped on board and will pay at least $300,000 each to be "Landmark Partners". Another rumor is that, somehow, Facebook will be able to target non-Facebook users on other sites. Internet marketers salivate as the countdown begins.

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