Purity in Digital Form

Featured on the homepage of YouTube, New Zealand Tourism works with Weta Digital, creators of the digital effects for Lord of the Rings, now working on Prince Caspian, the second movie in the Chronicles of Narnia, to promote the beautiful island of New Zealand for 24-hours. The campaign has gone global in 2007.

An awesome effects company is presenting the island of New Zealand, but everyday it is represented in its purest form -- that no digital animation could capture or re-create. If you have a great product, it shouldn't be hard to sell.

But having Peter Jackson on your side doesn't hurt (if you can afford it).