Happy Trails to You

That's not the image I first pictured when I read the name of Kashi's TLC cookies at Target two nights ago. My mind wandered further down south, and immediately was turned off from the product. Why would something like this be overlooked? Even if it weren't "the stairway to heaven", how does "happy" help a product sell? The cookies aren't really happy. They probably wouldn't make me any happier; chocolate chip cookies put me in a good mood. The box of cookies was stored on the top shelf, so surely it wasn't directed at the younger demographic. Is this just creative laziness?