Wednesday, September 5, 2007

C-K Selected to Steer Porsche

No, this isn't a charity event where celebrity Calvin Klein drives a Porsche in a Race to Save the Whales. (Though, that would be an important cause.) I'm talking about Cramer-Krasselt, an independently owned and managed advertising agency, headquartered in Chicago.

Out of three other agencies, including incumbent Carmichael Lynch, Porsche North America has finally and decidedly chosen Cramer-Krasselt to head the creative and media duties. David Pryor, Porsche svp, marketing, said, "Their team very quickly showed a tremendous passion and understanding of our business and developed a compelling, evolutionary expression of our brand." (Adweek). From the great work CL has done for Porsche, I'm really interested in seeing Porsche evolve.

And they've done so just in time for the release of the 2009 Porsche Panamera, a new four-door sedan hybrid with a V-8 engine. "Carmichael Lynch, according to Pryor, will continue to work on a 'significant project' for the company through the first quarter of next year"(Adweek). Porsche spent $25 million on the account with CL, but the upcoming year is an estimated $40 million.

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