I'm not sure if this would be classified as consumer generated content or something else. The story is similar to how the iPod Touch commercial came about. Two creative directors at World Famous studio in Seattle created a spec commercial for US Airways from the footage they had while editing a regional US Air spot. Executive Creative Director at Moses Anshell, US Airways' agency of record, saw the spec ad on World Famous' site and decided to use it in their national campaign.
Find out more details and see the spot here.
Wednesday, January 16, 2008
Around the World Famous Studio to US Air
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