Friday, July 20, 2007

It's About Time

Sorry for not updating in a while. I got a new job for the summer, and a lot of my time has been occupied checking in travelers, making sure there are enough towels, and reminding them that breakfast is served from 6 to 9. We do have wireless Internet, but I'm only allowed online for work-related activities.

The following is an update of happenings previously mentioned here.

Tread Lightly

Boeing has unveiled its environmentally conscious 787 Dreamliner. It's big and beautiful. Airbus has been marketing its A380 as environmentally friendly, but it's big and ugly. The two companies are using the same USP, which is not unique at all. Staying with the eco-friendly people pleaser, airlines should no longer serve beef, as it makes a bigger carbon footprint than driving a car nonstop for three hours.

Experienced Virgin Gets Her Wings

Also in airline news, the first ever mood lighting on a U.S. commercial flight has been introduced. Virgin America, its hub located in San Francisco, has officially opened booking for its flights. Features include 3,000 mp3s, open source Doom (the game), the largest seatback TV available on a U.S. airline, and over 20 pay-per-view movies to choose from. Save your playlist, and it will remember you the next flight. An ethernet jack is at every seat, in case you don't have wireless; WiFi is available. You can also order food/drinks while at your seat with the swipe of your credit card.

Before Virgin America launched, while it was having some problems getting off the ground, VA wanted the general public to name its planes and vote on the best ones. You could do so on 'Jefferson Airplane' is one great name that has joined the fleet. The link is no longer available and redirects the user to the VA home page.

Prof Gilzot is Real?

No, he's not real. Yesterday, though, the bot instant messaged me out of the blue. In this new age of permissive marketing, steps are being taken to give consumers more control. AOL gives you the option to accept or deny an instant message. But perhaps someone who has never heard of Prof Gilzot could be mislead. Also, I was very disappointed to see that the question he asked me was not even related to SATs or education, but a matter of his own personal opinion of a current event.

London 2012 Gets Even More Retro
The logo for the 2012 London Paralympic Games is even worse than the 2012 London Olympic Games. It adds more color and crazy 80's style patterns.

London 2012 also uses an antiquated idea by using the New Year's Resolution and adding five years. What would you challenge yourself to do by 2012?

BBDO CCO Wins Breakfast, Award

David Lubars, Chief Creative Officer of BBDO North America, has won the Wall Street Journal's Creative Leaders contest. Lubars has won countless awards, from Emmy's to a Titanium Lion. He's changing the model of agencies, which for most is a good thing. Look for a new face within the next week on a full-page ad for the WSJ. Lubars is now joined in notoriety with the creative ranks of Alex Bogusky, Gary Goldsmith, Lee Clow, Jeff Goodby, Tom McElligot, and more.

In other news, the site still sucks. Words and graphics overlap that aren't supposed to overlap. It would have been nice if they had filmed the event and posted it online. At the least -- tell us that it's over, who won and why.

BBDO Sidenote

Not only does the agency have a winning creative mogul on their hands, but they themselves are winners. In Cannes this year, the agency won "Network of the Year", a brand new award that "recognizes an agency network's creative excellence across the full range of marketing communication channels" (PRNewswire).

Harry Potter Lives On

Plans have been made, and the paperwork has been signed. The Harry Potter theme park is slated to open in 2009. Harry will live on in the hearts and official merchandise of fans worldwide.

Feed Me!

The Ad Feed's creative portion is still not up yet. But I'll be sure to let you know once the stellar renovation is at 100%. Meanwhile, visit Ads of the World or Shedwa.

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