Sunday, March 9, 2008

Foam City

Sony and Fallon [London] is currently filming the next commercial for Sony electronics in downtown Miami, Florida. The high today was a sunny 75 degrees.

Ruth Speakman, European PR Manager for Sony, has been twittering about the event all day. She also kept live updates of the recent Sony BRAVIA "Play-Doh" shoot filmed in New York last fall.

Simon Ratigan, who has worked with Fallon in the past, is the director of "Foam City". Sony had the biggest foam machine in the world custom built, shooting out 2.5 million liters (660,430 gallons) of foam per minute.

The $1.4 million commercial is believed to be part of a massive campaign centered around the Sony Handycam, Cybershot and Alpha brands. The campaign is expected to be released in June.

According to BrandRepublic, "The ads will show various scenarios in which adults and children play in foam bubbles around the city."

Update (March 10, 2008) The spot may be aimed at the Sony Cyber-shot W170, a digital camera which automatically detects a smile and captures an image of the subject without the need of pressing the shutter. Who wouldn't smile in a sea of foam?

Update (March 11, 2008) For a lot more foamy goodness, check out some pictures taken and more information from a journalist at the shoot here.

(via Shedwa)

Saturday, March 1, 2008

Update: Book Burning

Ihaveanidea's Portfolio Night 6 will have tickets available for purchase on Friday, March 21, 2008.

The price, which varies for each city, includes a portfolio critique by at least 3 creative directors, food to fill your belly, drinks to calm you down, and a goodie bag filled with stuff, including an official PN6 t-shirt to remember the night.

New this year — students and junior creatives may bring their laptop. Be sure the work is up and ready for review, because you only have a short amount of time with each CD.

After all is said and done, your portfolio will be uploaded online. Any and all CDs in the universe that attended PN6 will be able to check out your best work. Make sure it's your best.

Questions? Visit the Official Portfolio Night 6 site, or see the FAQ Section.

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